Website & Marketing Overhaul
February-March 2025
SERVICE PROVIDED: Branding, Website Design, Social Media, Email Marketing
Charles Mann Enterprises (CME) is an established enterprise based in Washington, D.C. CME specializes in project management and equipment sourcing, serving both public and private sectors across the United States. CME faced several challenges in redefining its identity, cutting out the duplicate or confusing messaging, and focusing its marketing strategy.
CME called on the K. Jennings & Associates team to help him take the next step in his business. KJA's brand and web designer got to work expanding the branding elements and style guide, based on an existing logo. Her work created a cohesive brand identity for CME, including logo versions, dedicated fonts, brand colors, a brand new website, and a strong foundation for future marketing endeavors.
Alongside this brand revival, KJA's marketing and social media manager regained access to lost CME social media accounts, removed superfluous online identities, and updated the correct profiles with the new branding. The KJA team developed and implemented social media and email marketing strategies to enhance CME's digital presence. This involved creating engaging content and campaigns to reach both local and national audiences, increasing brand awareness and driving business leads.
While these projects were progressing, Kiisha herself also worked closely with COO Charles Mann to develop his business development strategy. Read the full case study here.
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